Trump Media unveils plan to distribute new cryptocurrency to shareholders

Trump Media and Technology Group said on Wednesday ​it will distribute a new digital token to its ‌shareholders, deepening its push into digital ​assets as policy support for cryptocurrencies builds in Washington.

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Shares of the company linked to U.S. President Donald Trump, which operates his social media platform Truth Social, were last up 5% in early trading.

Cryptocurrencies have become a recurring feature of the family’s business empire, with ​critics pointing to potential conflicts of interest given ⁠Trump’s pledge to make the U.S. the “crypto capital of the planet.”

Since his return to the White House in January, the ​climate for crypto businesses has ⁠turned more favourable, with legislation passed in the summer to cover parts of the sector. Several enforcement cases were abandoned.

Trump courted industry cash on the ‌campaign trail by pledging to be a “crypto president,” while ‌his family’s own crypto ventures, including World Liberty Financial, have helped push the sector further ‍into the mainstream.

Days before his inauguration, Trump launched a meme coin called $TRUMP, which reached more than $14.5 billion in ‍market value before crashing.

The White House has rejected allegations of conflicts of interest, saying Trump’s multibillion-dollar real estate, golf, media and other business interests are held in a trust managed by his children.

DJT shareholders will receive one new digital token for each share they hold, the company said, with more details on the launch expected ⁠in 2026.

The new token is expected to operate on the Cronos blockchain.

The launch comes amid ​a downturn in crypto prices, with bitcoin down 6% this ⁠year and heading for its first annual loss since 2022.

The pullback reflects a broader shift away from risk as investors cut exposure to more volatile assets.